Frequently Asked Questions



WHAT IS MVP?
MVP is an acronym for 'Missouri Winery Visitors Program.' MVP is brought to you by the Missouri Wine and Grape Board. The program encourages consumers to explore Missouri wine country and rewards them for each visit to a winery.
WHEN CAN I START EARNING POINTS?
MVP started on September 1, 2016 and has been extended through December 31, 2019. You can become an MVP member at any time. Register for an account, collect tickets from participating wineries and enter them on the site for points. The more points you accumulate, the bigger and better rewards you can get!
NEW LOGIN INSTRUCTIONS
Great news! We’ve improved our login system. How will this impact you? You will need to create a new account in the MoLogin system. Don’t worry. All your points will transfer. In this new system, you will never have to change your password. You’ll be able to update your account information including your name, email and mailing address. And we’ll be able to help you more quickly with your account if you need assistance in the future. Read the instructions on how to set up your account. We hope this improves your experience with MVP.
HOW DO I SIGN UP FOR MVP?
Registration for MVP must be completed online at MissouriWineMVP.com. You do not have to be registered in order to start collecting tickets - just keep the tickets so you can enter the codes once you have created an MVP account online. You can register for MVP and create an account online any time during the program. Once you have registered, you will receive an MVP Welcome Kit with program information. All MVP participants must be at least 21 years of age.
DO ALL MISSOURI WINERIES PARTICIPATE IN MVP?
Participation in MVP is voluntary for both participants and wineries. A full list of participating Missouri wineries can be found by clicking View Participating Wineries under About MVP. Participating wineries will have MVP information and tickets available in their tasting room.
DO I HAVE TO BUY ANYTHING IN ORDER TO GET A TICKET?
No purchase is necessary to participate in the MVP. You just have to ask a participating winery for an MVP ticket while you are visiting their tasting room.
I WAS AT YOUR WINERY A MONTH AGO, CAN I GET A TICKET FOR THAT VISIT?
No. MVP tickets are only distributed at the time of a visit. One ticket per person per winery visit will be provided.
WHAT DO I DO WITH THE MVP TICKETS AFTER VISITING A WINERY?
Tickets have a unique, ten character code that must be entered into your MVP account at MissouriWineMVP.com. Multiple codes from different wineries may be entered on the same day, however, only one ticket code from the same winery may be entered each day. After you have entered the codes, your account will reflect the number of points equivalent to the number of visits entered. We suggest you keep your tickets until the codes have been entered and your account reflects the winery visit and corresponding points. Once the visit and points are recorded, you may recycle your tickets.
HOW DO I REDEEM MY POINTS FOR REWARDS?
Rewards are redeemed online at MissouriWineMVP.com. Log in to your MVP account to view the number of points you have as well as the full selection of rewards. Each reward has a point value assigned to it. You will use points to redeem rewards. There is also a quarterly sweepstakes where points can be used for an entry/chance to win that quarter's giveaway. Subscribe to receive MVP email updates to receive information on these sweepstakes and other exciting program updates. The largest value reward item will be a celebration honoring our most loyal MVP members. Date to be announced.
HOW DOES THE MVP SWEEPSTAKES WORK?
Each quarter the Missouri Wine and Grape Board will offer a new sweepstakes package. MVP users may enter the sweepstakes for a chance to win by using 500 points, the equivalent of one first-time winery visit. MVP users may enter the sweepstakes multiple times. One lucky winner will be randomly selected from those who enter the sweepstakes and will be contacted via the email listed on their MVP account. To view current MVP sweepstakes, visit the Rewards page on MissouriWineMVP.com and click on the Sweepstakes tab.
CAN I PURCHASE ANY OF THE MVP REWARDS WITH MONEY INSTEAD OF POINTS?
No. MVP rewards are only redeemable by using points on the MVP website.
DO MVP POINTS EVER EXPIRE?
MVP tickets must be entered by 11:59 p.m. CST on December 31, 2019. Points may be redeemed until 11:59 p.m. CST on March 1, 2020. All points must be redeemed by then, otherwise they will be lost.
HOW MANY POINTS DO I RECEIVE FOR VISITING A WINERY?
The number of points you receive per ticket will change depending on the number of times you have logged visits to a specific winery on your MVP account. The breakdown of points per visit is as follows:
-First visit to a winery = 500 points
-Visits 2 - 10 to the same winery = 100 points each
-Visits 11+ to the same winery = 10 points each
For example, on your first visit to ABC Winery you will receive 500 points. The tickets you enter from visits 2 - 10 to ABC Winery will receive 100 points. On your 11th visit to ABC Winery you will receive 10 points and 10 points for each return visit to ABC. Meanwhile, you can still visit XYZ Winery for the first time and receive 500 points.
On January 1, 2018, the visit point value for all ticket codes entered shall count as a first time visit again. Point totals acquired before January 1, 2018, will not change or be reset with the extension of the program.
WHAT IS MVP PERKS?
MVP Perks is an additional incentive offered exclusively to MVP participants when they visit participating Missouri wineries.
HOW DO I SIGN UP FOR MVP PERKS?
As a member of MVP, you are already eligible to receive exclusive MVP Perks from wineries. No additional signup is necessary.
DO ALL WINERIES OFFER MVP PERKS?
Participation in MVP Perks is voluntary for wineries. A full list of participating wineries and their special offers can be found by clicking Perks under Redemption/Rewards/Perks.
DO MVP PERKS EXPIRE?
Wineries may set expiration dates for their MVP Perks. This incentive program will end when MVP ends on December 31, 2019.
DO I NEED TO REDEEM MY MVP TICKET POINTS TO OBTAIN MVP PERKS ITEMS?
No. You do not need to redeem any of your MVP ticket points for MVP Perks. Proof of membership is all you need to qualify for a winery’s special offer in this program.
HOW DO I PROVE THAT I AM A MVP MEMBER AND QUALIFY FOR THE MVP PERKS AT THE PARTICIPATING WINERIES?
There are several ways you can verify your MVP membership.
- Membership card – distributed at launch of Perks program or with welcome kit
- MVP Ticket Pouch – clear ticket pouch included in MVP welcome kit
- Account Login – show account login via mobile device while at the winery
IF I SIGN UP FOR MVP AT THE WINERY, CAN I QUALIFY FOR THE MVP PERK ON THE SAME DAY?
Only by showing your login on your mobile device.